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This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Reading Time: 3 minutes

I created a fake communication campaign mixing the codes of advertising and the clichés of the end-of-the-world annunciators with a good dose of black humor. Ironic, offbeat and striking, this series of fake posters makes us challenge our certainties and forces us to look with honesty at our way of life and consuming habits.

In a world ruled by unbridled capitalism, and invaded by pervasive advertising, greenwashing and climate skeptics, this project also questions our passivity facing the major crisis threatening our planet and our way of life.

This project can also be summarized in a few words: We’re screwed anyway, so why not?

More info: parseerror.ufunk.net | behance.net

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

This pessimistic advertising campaign will make you think about the way we live

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