Schlagwort: bmw

BMW & ZeroLight Optimize Virtual Customer Journey With VIVE Pro Eye

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Discover how the German car giant leveraged precision eye tracking to reduce rendering workloads and overhead and capture better business intelligence.

[youtube https://www.youtube.com/watch?v=piflsDb02gc?feature=oembed&wmode=opaque&w=730&h=411]

“Now with improved visual quality and detailed customer behavior insights, the BMW M Virtual Experience is a powerful example of automotive marketing’s technologically advanced future. We are proud to see the impact this project’s continued progression has had both within our industry and beyond.” — Florian Stiller, Head of Event and Sportmarketing Central and Southeastern Europe, BMW Group

The BMW M Virtual Experience is a marvel of modern marketing. Originally developed by ZeroLight for use on VIVE Pro, it allows potential customers to configure, explore, and sit inside a simulated M5 in immersive virtual reality. Be it paint, wheels, or interior details, customers are free to customize the popular, high-performance sedan as they see fit. When their customization is complete, they can even get behind the wheel and interact with features such as the steering wheel, console, and trunk—all of which can be reached out and touched. And that’s not all: when customers are ready, they can take it for a test drive on The Circuit De La Sarthe, one of the world’s most famous race tracks. After the experience is complete, each customer receives a personalized microsite of their unique customizations, a 360⁰ turntable to see it from all angles, and even beauty shots for good measure.

This exhilarating, comprehensive approach to product discovery is primed to change the way people buy cars. And as more and more brands move to cutting-edge experiential marketing to enhance product experiences, BMW and ZeroLight will be at the forefront with VIVE Pro Eye and its precision eye tracking.

How does precision eye tracking improve visualization quality performance? With foveated rendering, a cutting-edge virtual reality feature that enhances resolution in the users’ point of focus and reduces it in the periphery. By following users’ eyes in real time, BMW and ZeroLight can gather data on where they are looking and just as importantly, where they are not. Working in conjunction with NVIDIA’s Variable Rate Shading (VRS) technology, rendering workloads can then be allocated to the greatest importance. As this process mimics the function and design of the human eye, all customers will notice is a sharper, more realistic image while everything else blurs unnoticed in the background.

While the benefit to the user is apparent, there’s also a significant one for BMW and ZeroLight: as rendering workloads are concentrated to the user’s line of sight, overall rendering workloads are reduced. By providing better performance with less processing horsepower, VIVE Pro Eye empowers organizations like BMW and ZeroLight to increase visual fidelity without the need for more graphical resources.

Want to learn more about foveated rendering on the VIVE Pro Eye? Please visit ZeroLight’s tech blog.

Precision eye tracking also enables BMW and ZeroLight to capture real-time analytics and make more data-led business decisions. How? By seeing what users see and when, they can go beyond assumptions and approximations about user experiences with quantifiable insights. At CES 2019, when testers completed the optimized BMW M Virtual Experience, they received a heatmap and graphs of where they focused most and for how long.

With this depth of business intelligence and candid user feedback, BMW and ZeroLight can better understand user behavior and intent and come to stronger conclusions about their product. Plus, eye tracking at this level allows for opportunities to improve products in development, identify potential challenges, and upsell through the experience.

BMW and ZeroLight know how to engage today’s customers. They make look it easy, but it isn’t; as any organization knows, creating compelling, unforgettable experiences for customers is work that never ends. VIVE Pro Eye is here to help. It already has by elevating a state-of-the-art experience with improved visuals, optimized rendering workloads, and deeper understanding for one of the world’s largest premium car brands. What can it do for you?

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27/06/2019
MIT and BMW Develop “Liquid Printed Pneumatics” for Inflatable Car Interiors

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BMW and MIT’s Self-Assembly Lab have collaborated to develop “liquid printed pneumatics”, the first reported 3D printed inflatable material that can morph from one state to another and expand into any shape or function.

Just around two years ago, the BMW Design Department and MIT’s Self-Assembly Laboratory began a cross-disciplinary study with the mutual goal to push the boundaries of material technologies.

In the midst of this collaboration, the automotive pioneer and prestigious university lab have successfully developed “liquid printed pneumatics”, which are 3D printed inflatables that can morph into nearly any shape or function.

Inflatables are extremely useful for a number of applications, from packaging to the interior of vehicles. Unsurprisingly, BMW is focusing on the latter, while MIT is taking a more universal look at adaptive interiors. Both are also aiming to revolutionize the future of comfort inside of autonomous vehicles.

Their resulting work will be on display at an exhibition called The Future Starts Here at the V&A Museum in London. The showcase is all about exploring the power of design in shaping the world of tomorrow, a theme that MIT and BMW have accumulated a lot of knowledge on through the collaboration.

BMW’s head of brand vision and brand design, Martina Starke, said: “We are proud to be one of the contributors to show our achievements. The ’Liquid Printed Pneumatics’ project is a perfect example for a fruitful cross-disciplinary collaboration we’ll see more and more over the coming years, especially at BMW.”

Liquid Printed Pneumatics to Make Car Rides Comfier

These advanced liquid printed pneumatics were developed by depositing liquified materials such as rubber, foam, or plastic into a vat of gel. The 3D printed shape remains in place until it hardens. The gel keeps the liquid in place, making it possible to create larger or more complex objects than your average 3D printer is capable of.

To create these liquid printed pneumatics, the researchers used 100 percent silicone rubber and 3D printed complex, inflatable designs that are equipped with air chambers. These chambers enable different areas of the print to inflate and move at different times, where the inflation takes place is fully dependent on the amount of air pressure within the system.

Skylar Tibbits, co-director and founder of the Self-Assembly Lab, explains the process in slightly more computational terms: “It’s programming it with air. Instead of zeros and ones, you’re sending different pulses of air.”

The resulting characteristics of these silicone-based objects appear ethereal and relaxing, certainly not qualities which are usually associated with current automotive design. But when it comes to innovation, both BMW and the MIT Self-Assembly Lab are consistently ahead of the pack, and together they’re planning to integrate these groundbreaking materials into an autonomous vehicle near you.

If you’re in London between now and November 4th, 2018, be sure to pay a visit to the Sainsbury Gallery at the V&A Museum to see the Future Starts Here exhibition and inflate your curiosity.

Source:MIT Self-Assembly Lab/Fast Co.Design

License: The text of „MIT and BMW Develop “Liquid Printed Pneumatics” for Inflatable Car Interiors“ by All3DP is licensed under a Creative Commons Attribution 4.0 International License.

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23/05/2018
MIT and BMW Develop “Liquid Printed Pneumatics” for Inflatable Car Interiors

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BMW and MIT’s Self-Assembly Lab have collaborated to develop “liquid printed pneumatics”, the first reported 3D printed inflatable material that can morph from one state to another and expand into any shape or function.

Just around two years ago, the BMW Design Department and MIT’s Self-Assembly Laboratory began a cross-disciplinary study with the mutual goal to push the boundaries of material technologies.

In the midst of this collaboration, the automotive pioneer and prestigious university lab have successfully developed “liquid printed pneumatics”, which are 3D printed inflatables that can morph into nearly any shape or function.

Inflatables are extremely useful for a number of applications, from packaging to the interior of vehicles. Unsurprisingly, BMW is focusing on the latter, while MIT is taking a more universal look at adaptive interiors. Both are also aiming to revolutionize the future of comfort inside of autonomous vehicles.

Their resulting work will be on display at an exhibition called The Future Starts Here at the V&A Museum in London. The showcase is all about exploring the power of design in shaping the world of tomorrow, a theme that MIT and BMW have accumulated a lot of knowledge on through the collaboration.

BMW’s head of brand vision and brand design, Martina Starke, said: “We are proud to be one of the contributors to show our achievements. The ’Liquid Printed Pneumatics’ project is a perfect example for a fruitful cross-disciplinary collaboration we’ll see more and more over the coming years, especially at BMW.”

Liquid Printed Pneumatics to Make Car Rides Comfier

These advanced liquid printed pneumatics were developed by depositing liquified materials such as rubber, foam, or plastic into a vat of gel. The 3D printed shape remains in place until it hardens. The gel keeps the liquid in place, making it possible to create larger or more complex objects than your average 3D printer is capable of.

To create these liquid printed pneumatics, the researchers used 100 percent silicone rubber and 3D printed complex, inflatable designs that are equipped with air chambers. These chambers enable different areas of the print to inflate and move at different times, where the inflation takes place is fully dependent on the amount of air pressure within the system.

Skylar Tibbits, co-director and founder of the Self-Assembly Lab, explains the process in slightly more computational terms: “It’s programming it with air. Instead of zeros and ones, you’re sending different pulses of air.”

The resulting characteristics of these silicone-based objects appear ethereal and relaxing, certainly not qualities which are usually associated with current automotive design. But when it comes to innovation, both BMW and the MIT Self-Assembly Lab are consistently ahead of the pack, and together they’re planning to integrate these groundbreaking materials into an autonomous vehicle near you.

If you’re in London between now and November 4th, 2018, be sure to pay a visit to the Sainsbury Gallery at the V&A Museum to see the Future Starts Here exhibition and inflate your curiosity.

Source:MIT Self-Assembly Lab/Fast Co.Design

License: The text of „MIT and BMW Develop “Liquid Printed Pneumatics” for Inflatable Car Interiors“ by All3DP is licensed under a Creative Commons Attribution 4.0 International License.

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23/05/2018
BMW Mini Commemorates Royal Wedding with Unique Car Design

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BMW has created a special-edition Mini to celebrate the royal wedding of Prince Harry and Megan Markle. Boasting a hand-made graphic print and 3D printed details, the car will be auctioned off for charity.

What could be more British than a royal wedding? A one-of-a-kind Mini Cooper S with a bold graphic on the roof and a set of 3D printed details, that’s what.

Designed by an in-house team at BMW, the hot hatch will be donated to a charity chosen by Prince Harry and Megan Markle, The Children’s HIV Association, for public auction following the royal wedding on 19 May 2018.

“As an iconic British brand with almost 60 years of history in the UK, we are pleased to mark the royal wedding with this special charitable gift,” says Oliver Heilmer, who leads the Mini design team.

“Its specially designed roof graphic combines with 3D printed personalized interior and exterior details as well as special embroidery to make this a MINI like no other,” he enthuses.

A pale shade called Crystal White was chosen for the exterior of the car. A set of silver-blue stripes wrap the body, with a framing black outline featuring a metallic blue tint.

For the roof, the designers created an abstract pattern in shades of black, white, blue and red, meticulously applied by hand in several layers. It combines elements of the British Union Jack flag and the American Stars and Stripes flag, to represent the nationalities of the couple.

Royal Wedding Gets a Mini Makeover

Other details on the exterior include 3D printed signal indicators; these feature the initials “M” and “H” for Megan and Harry, plus a heart and ring symbols. When entering the car, the indicators project the words “Just Married” onto the ground in front of the driver and passenger doors.

Inside the car, the first names of the couple and the date of the wedding are featured on a 3D printed panel opposite the front passenger’s seat, while the leather sun visor is embossed with the words “love is…”

Accents of color from the roof graphic are integrated into the head restraints, the steering wheel and trim strips. On the head restraints, there is a Union Jack pattern on one side and a Stars and Stripes design on the other. The Union Jack can also be found on the rear lights when they are activated.

The big question is, who would wish to be seen driving such a car? Is it a charming memento of the special day? Or is it more of a tacky curiosity overstuffed with hideous embellishments? Let us know in the comments below.

Source: BMW Group

License: The text of „BMW Mini Commemorates Royal Wedding with Unique Car Design“ by All3DP is licensed under a Creative Commons Attribution 4.0 International License.

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17/05/2018
Futuristic Metal 3D Printed Motorcycle Frame Teased by BMW

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Carmaker BMW showed a 3D printed motorcycle frame at their Digital Day 2018 in Munich, an S1000RR superbike with a frame and swing arm fabricated using metal powder laser melting.

Don’t Miss: BMW to Establish Additive Manufacturing Campus in Munich

Every year, the BMW Group hosts a Digital Day at their illustrious headquarters in Munich. It’s a platform for the automaker to showcase some of their latest and greatest developments in automotive technology.

Front and center to these innovations, naturally, is additive manufacturing. The group is already using 3D printing to produce car parts, but the presence of a radical 3D printed motorcycle frame this year showed that the technology still has plenty of road to run.

The S1000RR superbike features a 3D printed aluminium chassis and swingarm. Details on the precise construction method used on the superbike are not provided, but it’s a safe bet that it’s metal powder laser melting.

This is a process where a laser fuses layers of metal powder in a vat to form a shape, layer by layer. BMW is already using this technique for their cars to produce lighter but structurally stiffer components.

3D Printed Motorcycle Frame is Showpiece of Digital Day 2018

Beyond the eye-candy of a 3D printed motorcycle frame, the BMW Group also drew attention to other areas of their 3D printing activities.

An additively manufactured water pump wheel was fitted in DTM racing cars for the first time back in 2010. And the new BMW i8 Roadster features a soft-top cover with an aluminium bracket made using a metal powder laser melting technique.

Elsewhere, the new MINI Yours Customized product line enables customers to personalize the design of selected components and then have them produced via 3D printing.

Last but not least, there’s the grand opening of the Additive Manufacturing Campus at the BMW Group Research and Innovation Centre (FIZ) in Munich in Spring 2019.

Overall, the advantages to the BMW Group are clear; 3D printing provides them with the ability to custom-build highly-complex objects. That, and they can rapidly prototype new components quickly and cheaply. Indeed, the automaker says that it’s already producing over 140,000 prototype parts per year.

Source: BMW Group

License: The text of „Futuristic Metal 3D Printed Motorcycle Frame Teased by BMW“ by All3DP is licensed under a Creative Commons Attribution 4.0 International License.

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30/04/2018
BMW to Establish Additive Manufacturing Campus in Munich

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With a total investment worth over €10 million, automotive giant BMW will open an industrial scale 3D printing campus in Munich, Germany in early 2019.

The BMW Group is investing more than €10 million in a new Additive Manufacturing Campus. Located in Oberschleissheim, just north of Munich, the facility will ensure the carmaker continues developing its expertise in industrial 3D printing.

Within the BMW Group production network, the new Additive Manufacturing Campus will foster the latest technologies in much the same way as a “pilot plant” and make them available for use within the network.

Much of the work carried out will focus on parts manufacturing for prototype construction, series production and customized solutions. The Additive Manufacturing Campus will also act as an interdisciplinary training and project area.

“Our new Additive Manufacturing Campus will concentrate the full spectrum of the BMW Group’s 3D printing expertise at a single location,” says Udo Hänle, Head of Production Integration and Pilot Plant at BMW.

“This will allow us to test new technologies early on and continue developing our pioneering role.”

Located in an existing building with a footprint of over 6,000 square metres, the new centre will accommodate up to 80 associates and over 30 industrial systems for metals and plastics. It’s scheduled to open in Spring 2019.

First Carmaker to 3D Print Production Run of Several Thousand Metal Parts

3D printing is already an integral part of the BMW Group production system. Most recently it was leveraged to generate parts for the BMW i8 Roadster.

“With the BMW i8 Roadster, the BMW Group became the first carmaker to 3D print a production run of several thousand metal parts,” says Jens Ertel, Head of the BMW Group’s Additive Manufacturing Center and the future campus director.

The component is a fixture in the tonneau cover for the soft-top. Made of aluminum alloy, the printed item is lighter than the injection-moulded equivalent, but significantly stiffer. Its ‘bionic’ geometry, inspired by forms found in nature, was optimized for 3D printing.

Additive manufacturing is also gaining traction for custom componentry. The new MINI Yours customization programme allows customers to design certain components themselves, for example. Items like indicator inlays and dashboard trim strips can be 3D printed to their precise specifications.

The carmaker expects that, with time, it will become possible to produce components directly where they are ultimately needed. According to the company, this idea has tremendous potential to supplant existing production technologies.

“The 3D printers that are currently operating across our production network represent a first step towards local part production,” continues Ertel.

“We are already using additive manufacturing to make prototype components on location in Spartanburg (US), Shenyang (China) and Rayong (Thailand). Going forward, we could well imagine integrating it more fully into local production structures to allow small production runs, country-specific editions and customizable components – provided it represents a profitable solution.”

BMW Group Investing Heavily in Additive Manufacturing

Elsewhere, the BMW Group has also been busy investing in promising 3D printing start-ups.

In September 2016, the carmaker’s venture capital arm, BMW i Ventures, invested in the Silicon Valley-based company Carbon, whose DLS (digital light synthesis) printing technology was a breakthrough in the production of parts with high-quality surfaces.

The technique allows significantly larger areas to be processed more rapidly than would otherwise be possible with conventional selective 3D printing. Carbon and the BMW Group have been partners since 2015.

Another investment in additive manufacturing came in February 2017, this time in the start-up Desktop Metal.

Desktop Metal specializes in the additive manufacturing of metal components and has developed highly productive and innovative methodologies. It now works closely with the Additive Manufacturing Centre at the BMW Group.

Source: Press Release

License: The text of „BMW to Establish Additive Manufacturing Campus in Munich“ by All3DP is licensed under a Creative Commons Attribution 4.0 International License.

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16/04/2018
MINI Launches 3D Printing Service to Offer Customized Car Accessories

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The automotive company MINI has launched MINI Yours Customised, a new 3D printing service that will allow customers to design custom interior and exterior trim pieces and have them 3D printed for their car.

Many people believe that cars, much like dogs, tend to reflect the personality of the owner. The bubbly and bug-eyed MINI is certainly no exception to this rule.

This past week, the British automotive marque MINI launched MINI Yours Customised, a 3D printing service that will allow customers to design their own interior and exterior trim pieces and have them 3D printed.

There are a wide range of components to modify and choose from, including the side scuttles for the exterior turn signals, the passenger-side dash trim, LED aluminum door sills, and the LED door projector. MINI is utilizing 3D printing and laser cutting technology within its production facilities in Germany to deliver these unique, customized parts to customers.

The 3D printing service will allow customers to select, design, or upgrade parts from the new Online Shop. These parts take just a few weeks to be manufactured before they’re ready for the road.

“MINI Yours Customised” Puts Power of Customization into the Driver’s Hand

MINI Yours Customised offers a user-friendly customization tool that enables every customer to use their own creativity. Each design can be selected and configured before being sent off to the facility for production. For example, the customer can choose different colors, surface finishes, and patterns for their side scuttles and trims.

With the help of MINI’s parent company, BMW Group, the automotive marque has gotten its hands on some impressive 3D printing technology. This stems for various partnerships between BMW and the likes of Hewlett-Packard Inc., Carbon, and EOS GmbH. Laser cutting is also used to perform tasks such as etching the customer’s name into the door sill.

The new service from MINI also aims to develop a community of creative users who are sharing their designs on social media and inspiring others.

MINI Yours Customised also offers laser etching on certain parts.

“MINI is committed to digitalisation and innovative production procedures for realising individual customer wishes. Alongside the global web shop, a completely new distribution chain has been installed for direct sales to the customer. Equally, the 3D printing procedure has been specially tailored to the production of individual products in large numbers for the MINI Yours Customised package,” BMW Group stated.

Although the new 3D printing service is major news for the automotive industry, MINI’s latest use of the technology isn’t exactly shocking. Just last week, BMW released a number of 3D printable Christmas ornaments, while also sharing the different ways that additive manufacturing his pushed its own iconic automotive brand forward.

Source: BMW Group

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28/12/2017
BMW i3 RINSPEED BUDII, selfdriving Media Centre Car!

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If you’ve always wanted a self-driving electric car loaded with the latest gadgets, Rinspeed’s Budii, based on the BMW i3, should be on your shortlist.

Everything you see inside and outside is controlled via smartphone. Should you get the urge to drive, a robotic arm connected to the steering wheel makes it possible to steer the car from either side – wheel can be stowed behind the large standalone screen on the center console in autonomous mode.

„As for that device you see extending from the roof in some of the pictures, it isn’t because Budii is happy to see you, but what Rinspeed describes as a ‚telescoping laser scanner‘ or in more simple words, a 3D camera that maps and identifies the terrain ahead and which can be raised by 700mm (28 inches). Budii features a new air-suspension with a ride-height adjustment range of 100 mm or nearly 4-inches,“ reports Car Scoops.

25/08/2015
Artist Transforms Cars Into These Stunning Animal Sculptures!

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Brighton, UK-based artist Ptolemy Elrington has been transforming old car hubcaps into amazing animal sculptures for the past twelve years.

He forms the plastic into everything from the eagle you see above to fishes, sharks and even a dragon. Elrington says, „I like to work with reclaimed materials to show that what is one person’s junk is another man’s treasure. If you go too small you lose the materials‘ identity and if you go too big it looks remarkable like a pile of hubcaps. I’ve made a few large scale hubcap sculptures and I’ve struggled a bit with that.“

Source: http://api.ning.com/files/e048PTLFYM–SeWSs44pB-QFAy*pqY4NPToSvhuais4i1xHKuHlq8NTTXs7gUZ31P9aAd-uutBjNp2Z3pq9mlKCie6Dbaqd0/bird.jpg

17/12/2014
10 Famous Logos That Have A Hidden Meaning

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Nowadays there are so many companies with instantly recognizable logos, but few people actually know the meaning behind these corporate symbols. Here are 10 modern day examples of company logos and the meanings behind them:

1. Amazon

The arrow which looks like a smiling face in Amazon’s logo has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z.

2. Apple

The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.

3. IBM

IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.

4. Mobil

Mobil’s logo itself does not represent anything, but the colors do. The red represents strength while the blue in the logo represents faithfulness and security.

5. FedEx

The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ and ‘X’ in the orange Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future.

6. Audi

Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.

7. BMW

BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.

8. Mercedes-Benz

Mercedes’ tri-star represents the companies dominance over land, sea and air.

9. Toyota

There are three ellipses visible in the company’s logo. Each ellipse represents the heart of the customer, the heart of the product and the heart of technological progress.

10. Volkswagen

The Volkswagen logo simply shows the letter of the company’s initials. The word “Volks” is German for people, while “Wagen” is German for car.

Official Source: http://wonderfulengineering.com/10-famous-logos-that-have-a-hidden-meaning/?utm_source=zergnet.com&utm_medium=referral&utm_campaign=zergnet_108172

http://www.zergnet.com/news/108172/10-famous-logos-that-have-a-hidden-meaning

29/11/2013