Microsoft’s getting stomped globally by the PlayStation 4, but it believes that “hardcore gamers” gravitate towards the Xbox One ahead of Sony’s system. Aaron Greenberg, one of the marketing bigwigs at the Redmond firm, told IGN Italia at Gamescom 2018 that he believes the most engaged players prefer to game in green.
I notice the same and identical thing on my friends list and the data we have available suggests exactly that. Hardcore players, those who prefer the best gaming experience, have always been on our side, from the first Xbox to Xbox 360 and now with the Xbox One X. Looking at the numbers and results of the competition, we have a smaller installed base, but the attach rate and sales data for many games are much higher on Xbox. This is due to the fact that our userbase is made up of more hardcore gamers, and we return to the previous point: it is our relationship with the community that puts us in this position. We are at Gamescom especially for our users and the Xbox Fan Fest and we do similar activities all over the world. Along with Phil Spencer we are always very attentive to this aspect, it is really important to spend time with our fans and we will continue to do so, it is part of our way of being.
There’s no doubt that Microsoft, at the present moment, is much more openly engaging with fans and the media; the problem is that it often feels like it’s talking purely to maintain a semblance of relevance.