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We wear culture: Discover why we wear what we wear with Google Arts & CultureWe wear culture: Discover why we wear what we wear with Google Arts & Culture

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There’s more to clothes than meets the eye. See how shoemakers, jewellers, tie-dyers and bag-makers master their crafts through generations, turning design sketches and tailoring patterns into clothes you can wear. Zoom into ultra-high resolution images made with our Art Camera and see the craftsmanship in unprecedented detail, like this famous Schiaparelli evening coat, a surrealist drawing turned into a bold fashion statement. Step inside the world’s largest costume collection at the Metropolitan Museum of Art’s Costume Institute Conservation Laboratory in 360 degrees, and see what it takes to preserve these objects for future generations. Explore the machinery that keeps one of the largest industries in the world in motion and meet the communities that are built on the production of textiles, like the Avani Society in India.

We also teamed up with YouTube star Ingrid Nilsen to go through the wardrobe and discover even more stories behind the clothes you wear today. Before you hide under your hoodie or put on a pair of ripped jeans, hop over to our YouTube channel to take a closer look at the historic thread running through today’s fashions.

“We wear culture” is now live and online at and through the Google Arts & Culture mobile app on iOS and Android. With this project, the world of fashion joins more than a thousand institutions of art and history that share their collections on Google Arts & Culture, letting you explore even more of our culture in one place. Click away and you’ll see how fashion is stitched into the fabric of our societies. And join in the conversation on social media with #WeWearCulture!

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