This is truly an exciting time. Not only for Xbox, but for gamers everywhere. With the launch of Xbox One X just a few weeks away on November 7, the world’s most powerful console is positioned to welcome the True 4K gaming era in style and we’re celebrating in a big way with the start of our global “Feel True Power” campaign.
Please join Xbox on Sunday, October 22 at 4 p.m. PT on our official Xbox YouTube channel as we kick off the campaign in the US for an exclusive preview of our global anthem “Feel True Power” TV commercial before it airs on “The Walking Dead” season premiere at 9 p.m. PT, and also during the Atlanta Falcons vs. New England Patriots NFL game on “Sunday Night Football” — kick-off is at 5:30 p.m. PT. You can get a sneak peek at the top of this post.
The global campaign is designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion; a call for gamers to feel the emotions of gaming in a way they may never have felt before. “Feel True Power” represents that the experience isn’t just about what you see, but also what you feel.
Xbox One X is not only the most powerful console we’ve ever created, it’s also the smallest. It includes a 4K UHD Blu-ray player, built-in power supply, and three USB 3.0 ports and can be placed both horizontally or vertically with an optional stand. And as part of the Xbox family of devices, all your Xbox One games will play better on Xbox One X.
Stay tuned to Xbox Wire for all the latest news about Xbox One X and pre-order your console today from the Microsoft Store or your favorite retailer.