Ah, the Super Bowl—come for the action, stay for the commercials. This year, as part of its “Pepsi Generations” global campaign, Pepsi will extend its TV commercial into virtual reality.
Pepsi’s new commercial, “This is the Pepsi,” takes viewers on a journey through some of the brand’s most iconic moments. In VR, Pepsi fans can remember those moments, and feel what it was like to be there.
That’s why we collaborated to create “Pepsi Go Back,” a WebVR experience where fans travel through time and step into Pepsi commercials that became some of their biggest pop culture milestones.