Schlagwort: VIVE Pro Eye

  • Case Study: Ovation Expands Features & Analytics With VIVE Pro Eye

    Case Study: Ovation Expands Features & Analytics With VIVE Pro Eye

    Reading Time: < 1 minute

    Website: LINK

  • BMW & ZeroLight Optimize Virtual Customer Journey With VIVE Pro Eye

    BMW & ZeroLight Optimize Virtual Customer Journey With VIVE Pro Eye

    Reading Time: 3 minutes

    Discover how the German car giant leveraged precision eye tracking to reduce rendering workloads and overhead and capture better business intelligence.

    [youtube https://www.youtube.com/watch?v=piflsDb02gc?feature=oembed&wmode=opaque&w=730&h=411]

    “Now with improved visual quality and detailed customer behavior insights, the BMW M Virtual Experience is a powerful example of automotive marketing’s technologically advanced future. We are proud to see the impact this project’s continued progression has had both within our industry and beyond.” — Florian Stiller, Head of Event and Sportmarketing Central and Southeastern Europe, BMW Group

     
    The BMW M Virtual Experience is a marvel of modern marketing. Originally developed by ZeroLight for use on VIVE Pro, it allows potential customers to configure, explore, and sit inside a simulated M5 in immersive virtual reality. Be it paint, wheels, or interior details, customers are free to customize the popular, high-performance sedan as they see fit. When their customization is complete, they can even get behind the wheel and interact with features such as the steering wheel, console, and trunk—all of which can be reached out and touched. And that’s not all: when customers are ready, they can take it for a test drive on The Circuit De La Sarthe, one of the world’s most famous race tracks. After the experience is complete, each customer receives a personalized microsite of their unique customizations, a 360⁰ turntable to see it from all angles, and even beauty shots for good measure.

    This exhilarating, comprehensive approach to product discovery is primed to change the way people buy cars. And as more and more brands move to cutting-edge experiential marketing to enhance product experiences, BMW and ZeroLight will be at the forefront with VIVE Pro Eye and its precision eye tracking.

    How does precision eye tracking improve visualization quality performance? With foveated rendering, a cutting-edge virtual reality feature that enhances resolution in the users’ point of focus and reduces it in the periphery. By following users’ eyes in real time, BMW and ZeroLight can gather data on where they are looking and just as importantly, where they are not. Working in conjunction with NVIDIA’s Variable Rate Shading (VRS) technology, rendering workloads can then be allocated to the greatest importance. As this process mimics the function and design of the human eye, all customers will notice is a sharper, more realistic image while everything else blurs unnoticed in the background.

    While the benefit to the user is apparent, there’s also a significant one for BMW and ZeroLight: as rendering workloads are concentrated to the user’s line of sight, overall rendering workloads are reduced. By providing better performance with less processing horsepower, VIVE Pro Eye empowers organizations like BMW and ZeroLight to increase visual fidelity without the need for more graphical resources.

    Want to learn more about foveated rendering on the VIVE Pro Eye? Please visit ZeroLight’s tech blog.

    Precision eye tracking also enables BMW and ZeroLight to capture real-time analytics and make more data-led business decisions. How? By seeing what users see and when, they can go beyond assumptions and approximations about user experiences with quantifiable insights. At CES 2019, when testers completed the optimized BMW M Virtual Experience, they received a heatmap and graphs of where they focused most and for how long.

    With this depth of business intelligence and candid user feedback, BMW and ZeroLight can better understand user behavior and intent and come to stronger conclusions about their product. Plus, eye tracking at this level allows for opportunities to improve products in development, identify potential challenges, and upsell through the experience.

     
    BMW and ZeroLight know how to engage today’s customers. They make look it easy, but it isn’t; as any organization knows, creating compelling, unforgettable experiences for customers is work that never ends. VIVE Pro Eye is here to help. It already has by elevating a state-of-the-art experience with improved visuals, optimized rendering workloads, and deeper understanding for one of the world’s largest premium car brands. What can it do for you?

    Download This Case Study ›

    Website: LINK

  • VIVE Pro Eye Simplifies Input & Navigation for MLB Home Run Derby VR

    VIVE Pro Eye Simplifies Input & Navigation for MLB Home Run Derby VR

    Reading Time: 3 minutes

    Precision eye tracking eliminates the need for handheld controllers in VR, creating an incredible access point for first-time users.

    [youtube https://www.youtube.com/watch?v=Jk70dm3nCfc?feature=oembed&wmode=opaque&w=730&h=411]

    Sports are all about moments. No one knows that better than Major League Baseball (MLB). The way we, the fans, absorb those moments are changing all the time. We’ve gone from peering over fences, relaying what we’ve seen to friends and family to huddling around the radio, to television, collectively sharing our amazement and disbelief. In the 21st century, though, digital mediums reign supreme as fans connect with the game through apps, streaming, and social media. And now, there’s another medium making its way to the baseball experience lexicon: virtual reality.

    MLB Home Run Derby 2018

    A moonshot in MLB Home Run Derby VR.

    Last year at MLB All-Star Week in Washington, D.C., VIVE Pro presented a unique VR video game experience in a whole new way as MLB held its first-ever Virtual Reality Home Run Derby Tournament championship competition. More than 300,000 people in attendance and millions through Facebook, YouTube, and Twitch livestreams watched fans of all ages step up to the plate and swing for the fences in MLB Home Run Derby VR.

    Needless to say, and forgive the pun, it was a big hit.

    But the 2018 Home Run Derby VR Competition was just the beginning. For the 2019 season, MLB worked with clubs to bring Home Run Derby VR on VIVE Pro to select ballparks across North America so fans can immerse themselves in this all-star VR experience while watching their favorite team.

    VIVE Pro Eye Precision Eye Tracking

    VIVE Pro Eye’s precision eye tracking make VR experiences more intuitive for fans.

    Now, MLB continues to take its virtual reality game to new heights with VIVE’s latest product: VIVE Pro Eye. Rolling out later this year and beyond, this next-generation system will enable fans to immerse themselves further in Home Run Derby VR by enabling a more accessible and more intuitive simulation.

    Whereas other virtual reality systems fall back on familiar game controls and mechanics, VIVE Pro Eye’s integrated eye tracking allows people to navigate Home Run Derby VR through sight alone. Eye tracking follows and analyzes where users are looking, enabling gaze-oriented menu navigation and hands-free pointing, zooming, and selection.

    What does that mean for fans? No more complicated menus. No more ham-fisted VR controllers. Just a streamlined user interface and a more fluid user experience where fans can get right to swinging with less roadblocks and frustration—an incredible first access point for users intimidated by, uncomfortable with, or simply unsure of VR.

    Play Home Run Derby VR on VIVE Pro as part of this year’s All-Star Week in Cleveland at PLAY BALL PARK or on any of your visits to the following ballparks across North America:

    Arizona Diamondbacks – Chase Field
    Atlanta Braves – SunTrust Park
    Boston Red Sox – Fenway Park
    Chicago White Sox – Guaranteed Rate Field
    Cincinnati Reds – Great American Ball Park
    Cleveland Indians – Progressive Field
    Houston Astros – Minute Maid Park
    Miami Marlins – Marlins Park
    Minnesota Twins – Target Field
    Pittsburgh Pirates – PNC Park
    Philadelphia Phillies – Citizens Bank Park
    San Diego Padres – Petco Park
    San Francisco Giants – Oracle Park
    St. Louis Cardinals – Busch Stadium
    Toronto Blue Jays – Rogers Centre

    Website: LINK

  • Setting a New Standard for Enterprise Virtual Reality, VIVE Pro Eye is Now Available in North America

    Setting a New Standard for Enterprise Virtual Reality, VIVE Pro Eye is Now Available in North America

    Reading Time: 3 minutes

    VIVE Pro Eye is now on sale in North America, retailing for $1,599 USD on Vive.com and at select retailers. The Vive Pro Eye features the latest in eye tracking technology and sets a new standard for enterprise VR. Companies from multiple industries are already using Vive Pro Eye for numerous benefits including training and simulation, consumer feedback and analytics, and gaze-oriented navigation, among many more.

    [youtube https://www.youtube.com/watch?v=vruc_2g3CO0?feature=oembed&wmode=opaque&w=730&h=411]

    The next-generation solution for enterprise-grade VR

    Building on the design of the award-winning Vive Pro, the Vive Pro Eye was created with the needs of the professional user in mind. Benefits of Vive Pro Eye’s eye tracking functionality include:

    • Precision Eye Tracking: Create more expressive avatars for immersive virtual interactions in meeting and collaboration tools.
    • Dynamic Training Environments: Simulate real-life scenarios and provide users with intelligent performance feedback.
    • Deeper Data Analysis: Capture real-time user feedback through heatmapping and gaze tracking to gain insight into user behavior and decision processes.
    • Intuitive User Experiences: Enable gaze-orientated menu navigation to remove the need for controllers and boost convenience of use in environments such as VR arcades or location-based entertainment.
    • Increased Efficiency and Quality: Experience the benefits of foveated rendering to focus GPU  power on exactly where the user is looking to increase computing efficiency and image quality.

    Innovative experiences made possible with Vive Pro Eye

    At CES 2019, Major League Baseball (MLB) debuted eye tracking on Vive Pro Eye as a key component of its “MLB Home Run Derby VR” experience, allowing users full menu control without a traditional controller.

    “We’ve invested in VR technology to connect our fans to our game and deliver a new level of engagement through VR game competitions and in-ballpark attractions,” said Jamie Leece, Senior Vice President, Games and VR, Major League Baseball. “By integrating eye tracking technology into Home Run Derby VR, we are able to transport this immersive baseball experience to any location without additional controllers needed. Our fans can simply operate menus by using their eyes.”

    Developed by Zerolight, the BMW M Virtual Experience allows potential customers to configure, explore, and sit inside a simulated M5 in immersive virtual reality. Be it paint, wheels, or interior details, customers are free to customize the popular, high-performance sedan as they see fit. When the customization is complete, they can get behind the wheel, interact with features, and take it for a test drive. After the experience is complete, each customer receives a personalized microsite of their unique customizations, a 360 turntable to see it from all angles, and even beauty shots for good measure.

    “The Vive Pro Eye has taken everything that was great about the Vive Pro and pushed it to the next level,” said Chris O’Connor, Technical Director at Zerolight. “Using this headset’s eye tracking technology, we can add significant extra value to our clients’ projects with foveated rendering and detailed user behavior insights.”

    In business, public speaking skills are essential, but gaining experience can be difficult and intimidating. Ovation eliminates these and other obstacles by harnessing the power of virtual reality. The VR experience allows users to customize their training to replicate real-life situations from ballroom to courtroom, in addition to using eye tracking data to provide feedback designed to grow users’ skills and confidence.

    “Arguably the most important element of communication is eye contact; with the Vive Pro Eye, Ovation can actively guide improvement by measuring and providing feedback on where exactly users are distributing their eye contact throughout a speech,” said Jeff Marshall, CEO, Ovation. “Our virtual venues come to life as individual audience members can react with various animations when a user makes direct eye contact with them. As a developer, there’s just no going back once you’ve seen all that eye tracking makes possible.”

    Website: LINK