Schlagwort: eye tracking

  • Case Study: Ovation Expands Features & Analytics With VIVE Pro Eye

    Case Study: Ovation Expands Features & Analytics With VIVE Pro Eye

    Reading Time: < 1 minute

    Website: LINK

  • BMW & ZeroLight Optimize Virtual Customer Journey With VIVE Pro Eye

    BMW & ZeroLight Optimize Virtual Customer Journey With VIVE Pro Eye

    Reading Time: 3 minutes

    Discover how the German car giant leveraged precision eye tracking to reduce rendering workloads and overhead and capture better business intelligence.

    [youtube https://www.youtube.com/watch?v=piflsDb02gc?feature=oembed&wmode=opaque&w=730&h=411]

    “Now with improved visual quality and detailed customer behavior insights, the BMW M Virtual Experience is a powerful example of automotive marketing’s technologically advanced future. We are proud to see the impact this project’s continued progression has had both within our industry and beyond.” — Florian Stiller, Head of Event and Sportmarketing Central and Southeastern Europe, BMW Group

     
    The BMW M Virtual Experience is a marvel of modern marketing. Originally developed by ZeroLight for use on VIVE Pro, it allows potential customers to configure, explore, and sit inside a simulated M5 in immersive virtual reality. Be it paint, wheels, or interior details, customers are free to customize the popular, high-performance sedan as they see fit. When their customization is complete, they can even get behind the wheel and interact with features such as the steering wheel, console, and trunk—all of which can be reached out and touched. And that’s not all: when customers are ready, they can take it for a test drive on The Circuit De La Sarthe, one of the world’s most famous race tracks. After the experience is complete, each customer receives a personalized microsite of their unique customizations, a 360⁰ turntable to see it from all angles, and even beauty shots for good measure.

    This exhilarating, comprehensive approach to product discovery is primed to change the way people buy cars. And as more and more brands move to cutting-edge experiential marketing to enhance product experiences, BMW and ZeroLight will be at the forefront with VIVE Pro Eye and its precision eye tracking.

    How does precision eye tracking improve visualization quality performance? With foveated rendering, a cutting-edge virtual reality feature that enhances resolution in the users’ point of focus and reduces it in the periphery. By following users’ eyes in real time, BMW and ZeroLight can gather data on where they are looking and just as importantly, where they are not. Working in conjunction with NVIDIA’s Variable Rate Shading (VRS) technology, rendering workloads can then be allocated to the greatest importance. As this process mimics the function and design of the human eye, all customers will notice is a sharper, more realistic image while everything else blurs unnoticed in the background.

    While the benefit to the user is apparent, there’s also a significant one for BMW and ZeroLight: as rendering workloads are concentrated to the user’s line of sight, overall rendering workloads are reduced. By providing better performance with less processing horsepower, VIVE Pro Eye empowers organizations like BMW and ZeroLight to increase visual fidelity without the need for more graphical resources.

    Want to learn more about foveated rendering on the VIVE Pro Eye? Please visit ZeroLight’s tech blog.

    Precision eye tracking also enables BMW and ZeroLight to capture real-time analytics and make more data-led business decisions. How? By seeing what users see and when, they can go beyond assumptions and approximations about user experiences with quantifiable insights. At CES 2019, when testers completed the optimized BMW M Virtual Experience, they received a heatmap and graphs of where they focused most and for how long.

    With this depth of business intelligence and candid user feedback, BMW and ZeroLight can better understand user behavior and intent and come to stronger conclusions about their product. Plus, eye tracking at this level allows for opportunities to improve products in development, identify potential challenges, and upsell through the experience.

     
    BMW and ZeroLight know how to engage today’s customers. They make look it easy, but it isn’t; as any organization knows, creating compelling, unforgettable experiences for customers is work that never ends. VIVE Pro Eye is here to help. It already has by elevating a state-of-the-art experience with improved visuals, optimized rendering workloads, and deeper understanding for one of the world’s largest premium car brands. What can it do for you?

    Download This Case Study ›

    Website: LINK

  • VIVE Pro Eye Simplifies Input & Navigation for MLB Home Run Derby VR

    VIVE Pro Eye Simplifies Input & Navigation for MLB Home Run Derby VR

    Reading Time: 3 minutes

    Precision eye tracking eliminates the need for handheld controllers in VR, creating an incredible access point for first-time users.

    [youtube https://www.youtube.com/watch?v=Jk70dm3nCfc?feature=oembed&wmode=opaque&w=730&h=411]

    Sports are all about moments. No one knows that better than Major League Baseball (MLB). The way we, the fans, absorb those moments are changing all the time. We’ve gone from peering over fences, relaying what we’ve seen to friends and family to huddling around the radio, to television, collectively sharing our amazement and disbelief. In the 21st century, though, digital mediums reign supreme as fans connect with the game through apps, streaming, and social media. And now, there’s another medium making its way to the baseball experience lexicon: virtual reality.

    MLB Home Run Derby 2018

    A moonshot in MLB Home Run Derby VR.

    Last year at MLB All-Star Week in Washington, D.C., VIVE Pro presented a unique VR video game experience in a whole new way as MLB held its first-ever Virtual Reality Home Run Derby Tournament championship competition. More than 300,000 people in attendance and millions through Facebook, YouTube, and Twitch livestreams watched fans of all ages step up to the plate and swing for the fences in MLB Home Run Derby VR.

    Needless to say, and forgive the pun, it was a big hit.

    But the 2018 Home Run Derby VR Competition was just the beginning. For the 2019 season, MLB worked with clubs to bring Home Run Derby VR on VIVE Pro to select ballparks across North America so fans can immerse themselves in this all-star VR experience while watching their favorite team.

    VIVE Pro Eye Precision Eye Tracking

    VIVE Pro Eye’s precision eye tracking make VR experiences more intuitive for fans.

    Now, MLB continues to take its virtual reality game to new heights with VIVE’s latest product: VIVE Pro Eye. Rolling out later this year and beyond, this next-generation system will enable fans to immerse themselves further in Home Run Derby VR by enabling a more accessible and more intuitive simulation.

    Whereas other virtual reality systems fall back on familiar game controls and mechanics, VIVE Pro Eye’s integrated eye tracking allows people to navigate Home Run Derby VR through sight alone. Eye tracking follows and analyzes where users are looking, enabling gaze-oriented menu navigation and hands-free pointing, zooming, and selection.

    What does that mean for fans? No more complicated menus. No more ham-fisted VR controllers. Just a streamlined user interface and a more fluid user experience where fans can get right to swinging with less roadblocks and frustration—an incredible first access point for users intimidated by, uncomfortable with, or simply unsure of VR.

    Play Home Run Derby VR on VIVE Pro as part of this year’s All-Star Week in Cleveland at PLAY BALL PARK or on any of your visits to the following ballparks across North America:

    Arizona Diamondbacks – Chase Field
    Atlanta Braves – SunTrust Park
    Boston Red Sox – Fenway Park
    Chicago White Sox – Guaranteed Rate Field
    Cincinnati Reds – Great American Ball Park
    Cleveland Indians – Progressive Field
    Houston Astros – Minute Maid Park
    Miami Marlins – Marlins Park
    Minnesota Twins – Target Field
    Pittsburgh Pirates – PNC Park
    Philadelphia Phillies – Citizens Bank Park
    San Diego Padres – Petco Park
    San Francisco Giants – Oracle Park
    St. Louis Cardinals – Busch Stadium
    Toronto Blue Jays – Rogers Centre

    Website: LINK

  • HTC VIVE Evolves Premium VR Portfolio With New Hardware, Unlimited Software Subscription and Content Partnerships

    HTC VIVE Evolves Premium VR Portfolio With New Hardware, Unlimited Software Subscription and Content Partnerships

    Reading Time: 5 minutes

    HTC VIVE™, the leader in room-scale Virtual Reality (VR), today announced new hardware, software, and content offerings that redefine how VR is experienced. With VIVE Pro Eye, a new headset with built-in eye tracking, the high-end VR experience from VIVE Pro just got even better. In addition, VIVEPORT, HTC’s global app store for VR content, announced unlimited subscription access with Viveport Infinity so all the best content is available at any time. HTC also unveiled a developer kit for a future headset, VIVE COSMOS, created with a new level of accessibility and ease of use. Revealed alongside Cosmos, the ‘Vive Reality System’ reimagines what VR should look like in the age of spatial computing, with fresh ways to display content and transport users between immersive environments. These latest advancements in premium VR not only offer best-in-class technology and content but strive to redefine how VR is accessed and experienced for both consumers and enterprise.

    Vive Pro Eye

    Vive Pro, built to meet the needs of the professional VR user, just got even better with integrated eye tracking on the new Vive Pro Eye—giving users new levels of accessibility, including gaze-oriented menu navigation and removing the need for controllers. With the inclusion of eye tracking, the new Vive Pro Eye will allow businesses and developers to gather more data about their training environments, help optimize computer and VR performance, and offer product design and research groups unprecedented levels of feedback.

    Major League Baseball (MLB) debuted eye tracking on Vive Pro Eye at CES 2019. Eye tracking is integrated into the “MLB Home Run Derby VR” video game experience, allowing users full menu control without a traditional controller. Fans can experience the new Vive Pro Eye starting in 2019.

    “We’ve invested in VR technology to bring fans a fun immersive experience and connection to our game and deliver a new level of engagement through VR game competitions, at-home play and in-ballpark attractions,” said Jamie Leece, Senior Vice President, Games & VR, Major League Baseball. “By integrating eye tracking technology into Home Run Derby VR, we are able to transport this transformative baseball experience to any location without additional controllers needed. Our fans can simply operate menus by using their eyes.” 

    Vive Pro Eye is targeted at the enterprise market where eye tracking has a number of immediate benefits—from performance, to accessibility, to improvements in training applications. It will also benefit developers by minimizing computing resources needed to render high-end VR environments.

    The new Vive Pro Eye will launch in the second quarter of 2019.

    Viveport Infinity  

    Also announced today is the biggest upgrade to the Viveport subscription service to date. The first unlimited subscription service for VR, Viveport Infinity allows members to discover and explore hundreds of virtual destinations anytime with unrestricted access.

    “Today, we’re announcing our next step in Viveport’s evolution with Viveport Infinity,” said Rikard Steiber, President, Viveport. “When we first launched our Subscription service, we gave consumers the ability to try 5 titles a month. Now with Viveport Infinity, we’re offering our members the best value in VR content with 100x more choice, all at one low price.”

    Starting Vive Day, April 5, 2019, members can download and play any of the 500+ titles in the Viveport Infinity library with no restrictions. This unlimited subscription model will give members the opportunity to save thousands of dollars on top-quality content while allowing them to discover new experiences. With Viveport Infinity, members will be able to try hits from indie developers or shorter experiences they were reluctant to pay for while keeping their favorites like Seeking Dawn and Torn downloaded and ready to play. Members will be able access  Viveport Infinity across all current and future Vive devices as well as the Oculus Rift and other devices in the Wave Eco-system.

     

    VIVE Cosmos

    Unveiled for the first time today, Vive Cosmos is the newest VR headset from Vive, offering absolute comfort, and ease of set-up and use—ensuring consumers can access their virtual world whenever their life may call for it. With no external base stations required, Vive Cosmos maximizes flexibility of usage space, whether at home or on the go, and has the capability to be powered by more than a traditional gaming PC.

    “We found that over 85% of VR intenders believe that ease of use and set up is the most important factor to consider while purchasing a headset,” said Daniel O’Brien, GM, Americas, HTC Vive. “We believe Cosmos will make VR more easily accessible to those who may not have invested in VR before and also be a superior experience for VR enthusiasts.”

    With the introduction of Cosmos, HTC aims to redefine how VR is accessed by offering a headset that is quick to setup and use and can be taken on the go to new play environments. Cosmos will be the first Vive headset to feature the “Vive Reality System,” an entirely new design experience for VR.  

    HTC will first offer developer kits of Vive Cosmos in early 2019, and more details on availability and price will be announced later in the year.

     

    Vive Reality System

    HTC’s Creative Labs team also revealed Vive Reality System, a completely reimagined way for people to experience the virtual world—encompassing the total user experience from the moment a headset is put on to how content is interacted with.

    “Our philosophy has always been focused on developing great products and experiences that create a natural and effortless bridge from the real world to the virtual world and with Vive Reality System we set out to reimagine Vive’s core software experience to meet these needs,” said Drew Bamford, VP, Creative Labs, HTC Vive. “The tools and environments that make up Vive Reality System aim to make spatial computing accessible to everyone, wherever their journey into immersive worlds takes them. We want VR to feel less like launching apps and instead like stepping between worlds.”

    The Vive Reality System includes both operational and experiential elements impacting the entire Vive product portfolio and experienced first on the Vive Cosmos. As part of the project, Vive announced a deal with Mozilla to launch the first Vive-dedicated VR browser.

    The Vive Reality System will power experiences across the entire Vive product portfolio and will be available first on the Vive Cosmos released later this year. 

    For press images and assets for all Vive CES News, please visit the Vive online press kit.

    Website: LINK