Lego is set to open its first VR roller coaster ride in March. Called the Great Lego Race, visitors to the attraction at Legoland Florida will have the option of wearing a headset, immersing themselves in the blocky world of Lego.
For fans of Lego who’ve yet to visit Legoland’s Florida resort, the company’s latest ride may just be the enticement they’ve been waiting for. The iconic brand is now launching its first VR roller coaster ride.
Merlin Entertainments Group announced last September that three of its LegoLand resorts will soon have VR roller coasters. Next month, Florida’s VR ride will be opening. The exact date for the grand opening of the new attraction is March 23, 2018.
Although the roller coaster is designed with children in mind, it’s certainly worth visiting for adults who love Lego and have a penchant for tech.
Visitors have the option of wearing the VR headset during the roller coaster, plunging them into a world of crazy races, animated characters and Lego scenery.
The company explains in their YouTube video: “It’s the first virtual reality (VR) roller coaster experience designed for kids and represents the first time the LEGO brand and minifigure characters have been integrated with VR technology in a theme park attraction.”
Experience Action from Every Angle
While wearing the VR headsets, riders of the Great Lego Race will be able to experience action in 360 degrees. Looking right at home among the universe of films Lego has churned out in recent years, the VR experience features pirates, wizards, pharaohs, scooters fueled with espresso, mummy servants and more. All constructed from Lego, naturally.
MackMedia is behind the VR app and offers previews of its technology in it’s freely downloadable Coastiality app. The VR headsets fit both children and adults, and can be adjusted for comfort. However, it’s also possible to experience the ride without the headset.
“The Great LEGO Race was inspired by the way kids play with LEGO toys at home… It’s a unique LEGO adventure that lets kids enter an epic imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters, all mixed up together,” Candy Holland, senior creative director for Merlin Magic Making, which designs and develops attractions for Merlin Entertainments sites explains.
The Great Lego Race opens March 23rd, 2018, at Legoland Florida.
Source: VR and Fun
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