It’s one thing to read a news report about polar ice caps melting, but it’s another to hear the wind whipping against a towering glacier as you watch huge chunks of ice break off and tumble into the water below. With VR video, it’s possible to experience things that are rare or places that are far away or even impossible to get to. And short of actually being there, there’s no better way to understand the great challenges and opportunities of our world. Virtual reality can help people learn more and feel a part of important but distant problems.
Awareness is the first step toward driving social change, but organizations and changemakers often lack the resources or knowledge to use VR to shine a light on the causes they care about. That’s why we’re launching Daydream Impact to help organizations, creators, and changemakers make their programs even more powerful using virtual reality.
Daydream Impact focuses on three common bottlenecks we have identified: a lack of training on how to create VR video, difficulties accessing camera equipment and tools to showcase their content, and little exposure to how VR has been used creatively to tackle big challenges.