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BMW & ZeroLight Optimize Virtual Customer Journey With VIVE Pro Eye

Reading Time: 3 minutes Discover how the German car giant leveraged precision eye tracking to reduce rendering workloads and overhead and capture better business intelligence. [youtube https://www.youtube.com/watch?v=piflsDb02gc?feature=oembed&wmode=opaque&w=730&h=411] “Now with improved visual quality and detailed customer behavior insights, the BMW M Virtual Experience is a powerful example of automotive marketing’s technologically advanced future. We are proud to see the impact […]