Schlagwort: adidas

  • Be a Superstar Super-Hero in Marvel’s Spider-Man: Miles Morales

    Be a Superstar Super-Hero in Marvel’s Spider-Man: Miles Morales

    Reading Time: 3 minutes

    Marvel’s Spider-Man: Miles Morales has been a colossal collaborative effort between all of us here at Insomniac Games, PlayStation and Marvel Games as we deliver Miles’s first starring role in a video game and bring his world to life on the PS5 console and PS4. Telling the story of Miles Morales rising to the challenge of becoming his own Spider-Man has been an incredible honor and great responsibility for us. 

    We know Miles is a stylish teenager from Brooklyn who has just moved to Harlem. In the beginning of the game he has designed his own Spider Suit out of sportswear, everyday clothing he loves to wear. But it wouldn’t be a Spider-Man suit without some serious drip, and Miles needed some killer sneakers to complete the look. As you sneakerheads can attest, a huge part of being yourself is the style you slip onto your feet. 

    Enter our friends from adidas. 

    Insomniac, PlayStation, and Marvel Games worked in close collaboration with adidas to create new sneakers for Miles to wear in game. We knew right away that we wanted to honor the adidas Superstar sneakers on their 50th anniversary. It’s a classic design, connected to New York, and quintessentially adidas. We chose to exhibit the timeless colors for which he’s most known: the black suit with the red spider icon.

    You’ll see Miles wear both the Hi-Top and Low-Top Superstar silhouettes in the game with select suits. Here’s a look: 

    Marvel's Spider-Man Miles Morales - Adidas SuperstarMarvel's Spider-Man Miles Morales - Adidas Superstar Marvel's Spider-Man Miles Morales - Adidas SuperstarMarvel's Spider-Man Miles Morales - Adidas Superstar

    And of course, we also knew all along we wanted to make these shoes exist in the real world. Fortunately, adidas agreed, and thanks to the partnership with Marvel in collaboration with PlayStation, adidas will be offering a limited run of adidas originals, the Marvel’s Spider-Man: Miles Morales Superstar!

    Marvel's Spider-Man Miles Morales - Adidas SuperstarMarvel's Spider-Man Miles Morales - Adidas Superstar Marvel's Spider-Man Miles Morales - Adidas SuperstarMarvel's Spider-Man Miles Morales - Adidas Superstar

    The Marvel’s Spider-Man: Miles Morales Superstar sneakers will release in the US, Canada, and select markets in the Asia-Pacific region on November 19th. For select European markets, shoes will release on December 4. For all the info on how to buy the ultimate fresh kicks, head to www.adidas.com/marvel.

    That’s all for now – this has been an exciting partnership for all of us, and it’s amazing to see the in-game shoes in real life. We can’t wait for you to play on November 12, 2020.

    Website: LINK

  • Werdet zum Superstar-Superhelden in Marvel‘s Spider-Man: Miles Morales

    Werdet zum Superstar-Superhelden in Marvel‘s Spider-Man: Miles Morales

    Reading Time: 3 minutes

    Marvel‘s Spider-Man: Miles Morales war eine riesige gemeinsame Leistung von uns allen hier bei Insomniac Games, PlayStation und Marvel Games, als wir die erste Hauptrolle von Miles in einem Videospiel abgeliefert und seine Welt auf PS5 und PS4 zum Leben erweckt haben. Die Geschichte von Miles Morales, der an der Herausforderung wächst, sein eigener Spider-Man zu werden, zu erzählen, war eine unglaubliche Ehre und große Verantwortung für uns.

    Wir wissen, dass Miles ein stylisher Teenager aus Brooklyn ist, der gerade nach Harlem gezogen ist. Zu Beginn des Spiels hat er seinen eigenen Spider-Anzug aus Sportklamotten entworfen, Alltagskleidung, die er gerne trägt. Aber ohne das gewisse Etwas wäre es kein Spider-Man-Anzug, und Miles brauchte ein paar abgefahrene Sneaker, um den Look zu vervollständigen. Die Sneaker-Kenner unter euch wissen, dass ein großer Teil davon, eure Persönlichkeit durchschimmern zu lassen, der Stil ausmacht, den ihr an euren Füßen tragt.

    Auftritt von unseren Freunden bei adidas.

    Insomniac, PlayStation und Marvel Games haben in enger Zusammenarbeit mit adidas neue Sneaker, die Miles im Spiel tragen kann, kreiert. Uns war sofort klar, dass wir dem Superstar-Sneaker von adidas zu seinem 50. Jubiläum die Ehre erweisen wollten. Er hat ein klassisches Design, ist mit New York verbunden und typisch adidas. Wir haben uns dafür entschieden, ihm die zeitlosen Farben zu verpassen, für die er am meisten bekannt ist: der schwarze Anzug mit dem roten Spinnensymbol.

    Ihr werdet an Miles sowohl Hi-Top- und Low-Top-Superstar-Umrisse im Spiel mit den ausgewählten Anzügen sehen. So wird‘s aussehen:

    Und natürlich wussten wir auch schon von Anfang an, dass es diese Schuhe auch in der realen Welt geben sollte. Glücklicherweise hat adidas zugestimmt. Und dank der Partnerschaft mit Marvel Games in Zusammenarbeit mit PlayStation wird adidas eine limitierte Ausgabe des Originals herausbringen: den Marvel‘s Spider-Man: Miles Morales Superstar!

    Die Marvel‘s Spider-Man: Miles Morales Superstar-Sneaker werden in den Vereinigten Staaten, Kanada und ausgewählten Märkten im asiatischen Raum am 19. November erscheinen. In ausgewählten europäischen Märkten sind sie ab dem 4. Dezember erhältlich. Alle Informationen zum Kauf dieser ultimativen neuen Treter findet ihr unter www.adidas.com/marvel.

    Das war‘s fürs Erste. Das war für uns alle eine aufregende Partnerschaft, und es ist unglaublich, die Schuhe aus dem Spiel im echten Leben zu sehen. Wir freuen uns schon darauf, wenn ihr am 19. November 2020 das Spiel startet.

    Website: LINK

  • Breaking With Tradition: How adidas Improved Their Workflow With VR

    Breaking With Tradition: How adidas Improved Their Workflow With VR

    Reading Time: 3 minutes

    It begins in a place like this, but not like this. Above, a virtual simulation of the auditorium, generated by The Wild in VIVE VR.

    It starts off in an auditorium, much like the above. Teams trickle into forward-facing seats, homed in on a soon-to-be-occupied podium and stage with a projection looming overhead. On the periphery: a barrage of posters showcasing new product concepts and campaigns—all stories set to be told at specific times in the selling season. Attendees are expected to be familiar with each and every one of them, even beforehand.

    Then, the selling season begins in earnest…with a thirty-minute deluge of information. With a speaker and slide accompaniment, the meeting resembles more of a traditional lecture than a collaborative meeting. The goal for the product merchandisers, trade marketers, and salespeople in attendance? Absorb and digest everything you can so it can be relayed to teams, queueing up a series of hand-offs.

    There are questions: Okay, what are we trying to sell? What messages are we attempting to convey about the product? How does this all fit into the year-long, non-stop stream of content and products adidas puts into the marketplace? But really, this isn’t the place for questions—there are notes to be taken.

    Apparent and Unapparent Problems

    Needless to say, the process outlined above—a common and traditional one employed by many, many teams—was inefficient. Bringing key stakeholders together almost always sounds like a good idea in theory, but the reality for adidas couldn’t have been more different.

    Despite a concerted effort to work more collaboratively, their advanced analytics team found that their process was leading to siloed decisions and complications regarding cost overrun, inefficient workflow, and process. Crucial information from these sessions was lost and consequentially, it resulted in a full-stop issue: inadequate products being delivered to wholesale partners.
    A Possible Solution

    With their old process, adidas found that the inspiration and reason behind why a product was created wasn’t always making its way into retail experiences. The old process was looking beyond repair; it was time to try something else entirely.

    Their vision: a single space for collaboration; a place where someone, say, in marketing communications could grab assets from a virtual library for a specific product for the year; simultaneously, someone else in merchandising could do the same for products curated by the design/product development teams for the story attempting to be built. Then, together, they could see the culmination of their efforts in a lifelike setting and catch flaws before it’s too late.

    Less second- and third-hand information. Fewer hand-offs. Fewer chances for errors. Everything all in one place, available in real time. Not a bad vision.
     

    The Test Run

    The simulated retail space/playground for adidas’s design, merchandising, and communication teams.
    Working with The Wild’s innovative virtual collaboration software on VIVE VR systems, adidas created an immersive workshop—a testing ground of sorts for stakeholders with complete information just a few room-scaled steps away.

    Essential to this experience was a simulated retail space. This allowed for design, merchandising, and communication teams to see how their story would translate to the real world and function across a range of scenarios—a crucial phase that often came much later in the original process.

    With the ability to conduct work in one collaborative space and the ability to assess, change, and then reassess in 3Dwith no cost incurred beyond time spent—storytelling and product offerings came together far more quickly; the problem of information being lost in spatial translation now significantly reduced.

    Lessons Learned

    Adidas wasn’t afraid to look at a broken process and say we can do better. You can’t be if you know what’s at stake: if you miss the mark on product storytelling, you’ll miss the mark on customer experience and satisfaction. It will be a waste of resources for you and a disappointing experience for your customers.

    With VIVE VR and The Wild’s assistance, adidas now has a chance to fortify their informational loop, get projects right with minimized back-and-forth, and most importantly, uncover potential flaws well before it reaches the customer.  
     

    Read the original article over at The Wild: https://thewild.com/blog/virtualization-decisions-vr-ar-revolutionize-work

    Website: LINK