Pizza Box Becomes a Functional Projector, Use your Smartphone to watch Movies everywhere!

Pizza Hut Hong Kong wanted a unique way to promote their ‚double pizza‘ promotion, so they hired Ogilvy & Mather to create a special box that doubles as a functional projector. To use, simply remove the pizzas, punch out the projection hole, turn up the screen brightness and place your phone on the included stand before closing the box. That’s not all, scan a special QR code and you’ll get access to a host of free movies.

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