They called the video series ‘A fly on the wall in Cupertino’, and poked fun at Apple’s design process for the iPhone 5s and 5c, showing satirical Apple product review meetings where two “employees” attempt to pitch various features of the new phones to actors intended to resemble Apple CEO Tim Cook and Senior Vice President of Design Jony Ive…
Their list of pretentious colours, including ‘vermillion’, ‘chartreuse’, and ‘robins egg’, is a dig at the new range of multi-coloured iPhones – and Apple’s notoriously ‘trendy’ image.
Colours aside, they took aim at every element of the controversial new design, including the fingerprint reader and megapixel camera.
At one point, the actress hands a piece of A4 paper to ‘T’ (Tim Cook): ‘Feel how light that is. You know how we did that? Megapixels – got them down to eight.’
Picking apart Mr Cook’s speech at the launch on Wednesday, the actors make fun of phrases such as ‘the gold standard’ and ‘unapologetically plastic’.
One video went viral before Microsoft managed to delete it.
It opens with one of the colour-coordinated ‘ideas people’ poking fun at the iWatch, which is still yet to hit the market after numerous mentions.
The actor says: ‘Sorry we’re late. My iWatch had to go back to R&D [research and development].’
He proceeds to suggest random colours, with a flourish of his wrist, for the CEO to think about – while his colleague ‘translates’ them into layman’s terms:
‘Vermillion, do you feel me?’ ‘Pink.’
‘Robin’s egg blue’ ‘Blue.’
The actress also translates ‘yeah bro’ to ‘yes’, and ‘nah brah’ to ‘no’.
He continues to mock how the model falls short of its description: ‘You asked us to make the gold standard of iPhone. It turns out that is super hard.
‘We made you an iPhone which is the colour gold’.
The videos end showing a ‘#timetoswtich’ hashtag.
So yes, Microsoft has since pulled off the videos from YouTube, releasing the following statement:
“The video was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, and we’ve decided to pull it down.”