Make Some Noise at the In the Heights Virtual Block Party on Roblox
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Summer’s almost here—and what better way to kick things off than with a metaverse-wide block party? From June 4 through June 20, Roblox is inviting Xbox players from around the world to come together for an epic virtual celebration inspired by the much-anticipated film “In the Heights.”
Brought to life by “Hamilton” creator Lin-Manuel Miranda and visionary director Jon M. Chu, “In the Heights” tells the story of how a vibrant neighborhood pulls together to keep their dreams alive. The musical features incredible performances that blend Latin, hip hop, and rap influences to deliver a universal message of hope, family, and togetherness. It’s the perfect backdrop to an uplifting and unifying event that celebrates the power of identity, culture, and community like never before.
Taking cues from the film’s larger-than-life setting, we’ve recreated a block from the bustling New York City neighborhood of Washington Heights on Roblox for this exclusive experience. Fans can cut loose, share good vibes with friends, and choose from a variety of fun activities that celebrate the importance of community, all the while visiting various locales and meeting up with characters from the film. The experience also includes cool extras, like free limited-edition emotes you can use to dance alongside your fellow Robloxians. Plus, don’t miss an exclusive Q&A with the cast, featuring Lin-Manuel Miranda, Anthony Ramos, Jimmy Smits, Dascha Polanco, Melissa Barrera, and more!
The experience will be open for two weeks, so bring your best selves and come join the fun before it’s gone! Together, we can make Roblox something really special, just like Washington Heights.