Take-Two has announced that Grand Theft Auto V generated approximately $800 million in sales worldwide during its first 24 hours on sale.
According to them, this is the “highest first day retail sales of any title in the history of the company and the Grand Theft Auto series.”
The publisher noted that the figure includes sales across both platforms in all territories, but added that GTA 5 has not yet launched in Japan or Brazil.
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V,” said Take-Two CEO Strauss Zelnick.
“Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence. Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’. We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch.”
Activision’s Call of Duty: Black Ops 2 currently holds the record as the entertainment release that was the quickest to reach the $1 billion mark: last November, Black Ops 2 grossed $1 billion within 15 days of launch, one day faster than 2011’s Call of Duty: Modern Warfare 3 and two days faster than the 2009 film Avatar. GTA V will probably “smash” that record soon.